Vadilal was set up when ice cream wasn't even an industry.
From selling sodas in 1907, Vadilal has travelled through four generations of Gandhis.
Initially, the founder Vadilal Gandhi used to make ice cream by the traditional Kothi method, using a hand-operated machine to churn milk with other ingredients, ice and salt. Home delivery was also offered back then, with ice creams packed in thermocol boxes.
Vadilal Gandhi who started the soda fountain,passed on the business to his son, Ranchod Lal Gandhi , who ran a one-man operation, and, with a hand cranked machine, started a small retail outlet in 1926.
In 1926, Vadilal imported ice-cream making machines.
From a small outlet, Vadilal had expanded to four ice-cream shops before independence and became popular for its flagship cassata ice cream, which was introduced in the 1950s.
Eventually, Ranchod Lal's sons, Ramchandra and Lakshman, inherited the business. This dynamic duo imparted a new vision to the venture and infused a spirit of calculated risk-taking into the firm.
As a result, by the 1970s, the Vadilal Company had already evolved into a modern corporate entity and had 8-10 outlets in Ahmedabad.
By the late 1970s, Kwality, Joy and Vadilal had a major share of the ice-cream industry that was opening up to multinationals.
The fact that Vadilal's ice cream is vegetarian helped them remain ahead and lead the industry.
Vadilal even ran ad campaigns in the late 1970s suggesting their ice creams could be consumed even by people observing a fast.
In 1984-85 Vadilal started expanding outside Gujarat.
A multinational company tried to buy the company out in 1985 but Vadilal went in for long haul and decided to go in nationwide.
In 1987, Vadilal became the pioneer in installing first fully automated candy line.
In the early 1990s, there was a split in the family, with Shailesh Gandhi, brother of Rajesh and son of Ramchandra.
Both families continue to use the same brand name but there were territorial restrictions.
In the year 1993, Vadilal purchased the Bareilly unit and made major expansion there. In 1995, Vadilal became first Indian brand to export frozen vegetables to the US market. In 2000 When the entire ice cream industry was going through a low phase. We launched the iconic 1+1 scheme in the take home segment "Party Packs" and it was a greatly successful scheme that it is now an important SKU for all ice cream manufacturers in the country
Today, Vadilal is the country's second-largest ice cream brand by sales. Vadilal has the largest range of ice creams in the country, with more than 150 flavours sold in more than 300 packs and forms.
A major success factor has been its ability to cater to different market segments through multiple product ranges.
Vadilal Industries, which has been growing at about 30% annually for the last 10 years, aims to touch Rs 450 crore this fiscal.
Vadilal has a core team of in-house "ice-cream experts" who taste 15-20 products a day. It has 50,000 dealers across India and 250 Vadilal Parlors, most franchisee outlets. Vadilal Industries also entered the processed foods industry in the early 1990s and is today one of the largest players in India.
Vadilal Quick Treat: Treading from processed frozen Mango products in 1990's, Vadilal has marked milestones in frozen Foods category with multi-faceted growth and an extensive product portfolio along with expanded manufacturing facility.
The Company launched Badabite, Flingo and Gourmet which created a storm in the Indian Ice-cream Market in 2011.
As Badabite, Flingo and Gourmet (as well as new variants) continue with the high trajectory growth in 2012 as well with new variants, the Company was again confronted with huge challenge of sustaining the innovation trends.
In 2013, Vadilal has been voted as the "Most Trusted Icecream brand in India" as per the The Brand Trust Report-2013. Also, the Economic Times Survey ranked Vadilal among the "Top 20 Food" brands in India.